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The Google Forms alternative built for managers

Free form and survey builder. Google Forms is a free tool for creating simple surveys and forms. Many managers use it for team feedback, but it lacks analysis tools and has no connection to other management workflows.

1

Surveys connected to your team structure

Google Forms only partially supports this

2

AI analysis of survey responses

Google Forms does not offer this

3

Actions created directly from survey feedback

Google Forms does not offer this

4

Anonymous responses with built-in privacy

Google Forms does not offer this

5

Survey templates designed for managers

Google Forms does not offer this

6

Results integrated with catchups, targets, and key themes

Feature Comparison

FeatureManager ToolkitGoogle Forms
Survey creation
Multiple question types
Anonymous responses
AI response analysis
Actions from feedback
Team-linked surveys
Manager-specific templates
Conditional questions
Spreadsheet export
Unlimited free surveys

Pricing Comparison

Manager Toolkit

Free planFree forever
Pro planFrom £9.99/month

One flat price, not per user. 14-day free trial included.

Google Forms

Free planFree
Paid planFree (part of Google Workspace)

Where Google Forms Excels

  • Completely free with no limits
  • Simple and familiar interface
  • Responses auto-populate Google Sheets

Who Is Manager Toolkit Best For?

Managers who want survey feedback connected to their team management workflow, not sitting in an isolated spreadsheet.

Ready to try Manager Toolkit?

Free to use with no credit card required. Pro features included for 14 days.